17th August 2015
CHILDREN’S BOOK TO ENCOURAGE RECYCLING
Turning Tides (SAVS) have joined with Southend-on-Sea Borough Council and
Olympus Key Med to create the next edition of the popular Mo Book series. The book is designed to encourage people to take up recycling and minimise food waste.
The storyline sees Mo encouraging his friend Molly and her mother to change the way they dispose of their waste and implement a better system.
Local primary schools were invited to enter a competition for children in years 4, 5 to come up with a winning name for the blue food waste bin that features in the new book.
Two pupils Eleanor Slayford and Chloe Odina (both aged 9) from Bournes Green Junior School were joint winners with the name ‘Buddy the Blue Food Waste Bin.’
Participating schools will receive free copies of the new book. Over 1000 have been distributed to local schools already.
The book will be launched at the Queensway Triple T Club delivered by Turning Tides, as the children have been learning about improving the environment. The book is illustrated by local artist John Bulley.
Executive Councillor for Public Protection, Waste and Transport, Cllr Martin Terry said: “This is a fantastic project. The council is committed to doing all it can to boost recycling rates throughout the Borough and educating children and consequently their parents is just one way we can help to do that.”
Tricia Holmes, Corporate Support Assistant from Olympus KeyMed said: “Supporting initiatives surrounding social issues is embedded within the company’s Corporate Responsibility “Social IN” philosophy. Olympus develops environmentally conscious products and encourages employees to reduce waste and re-use materials wherever possible. We believe that environmental education and awareness activities are paramount to building a sustainable society, which is why we are proud to support the Turning Tides Mo Book project.”
Anthony Quinn, Turning Tides Manager/Author said: “This is a great example of a strong partnership achieving common goals together; we have had a great response from previous books and felt the recycling message was important to get across to our target community. We hope the children will enjoy the book and it will provoke discussion and positive change in their attitudes towards recycling and the environment”