A whistlestop tour of the key elements and tools you can use to build a short- or long-term fundraising strategy, based on your own skills, passions and opportunities, but also taking into account external factors that impact our efforts.

This session is ideal for those that are at the beginning of their fundraising journey, or are looking for a refresher on the essential elements to think about.

During this session, attendees will learn:

• To understand the key elements of a fundraising strategy
• To be aware of some useful tools to help research and decision making
• Gain insight into the importance of strategic planning