An introduction to how to use evidence to show people what impact your work has had, and how to tailor your message to suit your audience.

An important way of sharing good news about your impact or findings and recommendations for others is to use your evidence to tell stories which engage people. This webinar will help you to consider what take-home messaging you want to deliver, and the journey you will take to get there. Most importantly, you must understand your audience to ensure that you are using the right evidence, in the right way.

By coming to this session, attendees will:

• Understand why it is important that evidence tells a story
• Learn why the story should suit the audience
• Understand what types of evidence can be used and in what way