Eden Waite, owner of Eden Rose Marketing, aims to help not-for-profits make a difference.

She is passionate about helping leaders understand the psychology behind marketing, clarify their messaging and make it clear to funders, beneficiaries and stakeholders exactly what value their organisation brings.

What You’ll Learn
Many charities, CICs and voluntary organisations do incredible work but struggle to communicate just how vital they are to their community.

In this lunchinar, Eden will share how marketing could help you secure funding, raise awareness of your service and build relationships with local stakeholders.

You will learn:

• Why marketing is useful for the voluntary sector
• How to clearly communicate your organisation’s value and impact
• Which marketing channels are most effective for different goals
• How marketing can support fundraising, funding applications and long-term sustainability

You’ll leave with five tips you can use to start or grow your marketing, promote your organisation, connect with your audience and showcase the difference you make.